Overview

Requested by Joe Murphy, Bottom of Funnel - Ferguson on 4/26/21

Description

Hypothesis: we can increase average order value if we make it easier for customers to find related products and add them to the cart.

Proposed solution: when a customer adds an item to the cart, slide out a confirmation screen showing that item has been added, along with frequently purchased together and Addition Accessories product suggestions.

Prototype https://www.figma.com/proto/xFZozKD6krw91sjC9eTAss/Post-Add-to-Cart?page-id=333%3A15444&node-id=333%3A1913&viewport=-227%2C3104%2C1.0265382528305054&scaling=min-zoom

What is the problem?

Customers may not be aware of other items they need with the product they’re buying.

How did you become aware of the problem?

Observation during usability testing, anecdotes from associates.

Who is affected (customer, associate)?

Customer

What is the value to the business and/or customers?

Intended value: •$10-15M annual increase, if we attain a $10-15 increase in Average Order Value

• Improve find-abilityo

• Improve the bottom-of-funnel UX

Ideal outcome

Confidence to move ahead with the design; conduct A/B testing on production to evaluate effect on Average Order Value.

Known constraints

Testing with a limited-functionality prototype

People

UX

• James Corcoran

Product Team

• Joe Murphy

• Pamela Valure

Stakeholders

• Tyson Crowl

• William Martin