Post Add to Cart Slideout
- Laurie Allen
PLACE EPIC HERE - Jump to Work
Overview
Requested by Joe Murphy, Bottom of Funnel - Ferguson on 4/26/21
Description
Hypothesis: we can increase average order value if we make it easier for customers to find related products and add them to the cart.
Proposed solution: when a customer adds an item to the cart, slide out a confirmation screen showing that item has been added, along with frequently purchased together and Addition Accessories product suggestions.
What is the problem?
Customers may not be aware of other items they need with the product they’re buying.
How did you become aware of the problem?
Observation during usability testing, anecdotes from associates.
Who is affected (customer, associate)?
Customer
What is the value to the business and/or customers?
Intended value: •$10-15M annual increase, if we attain a $10-15 increase in Average Order Value
Improve find-abilityo
Improve the bottom-of-funnel UX
Ideal outcome
Confidence to move ahead with the design; conduct A/B testing on production to evaluate effect on Average Order Value.
Known constraints
Testing with a limited-functionality prototype
People
UX
James Corcoran
Product Team
Joe Murphy
Pamela Valure
Stakeholders
Tyson Crowl
William Martin
Work
Client Brief |  |
Research |
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Discovery |
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Usability Testing | Confirm variations with Pamela Valure - QTY will default to 1 if adding to cart from PLP, but hold customer’s selection from PDP What are our metrics? Compare to current site as a baseline? |
Analysis |
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Stakeholder Decision |
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Design |
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Conceptualize |
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Testing |
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Production |
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Evaluation |
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Research Timeline
Product Team wants to create tickets for the work mid-Q4, FY21
UXR availability: James can pick this up Week of May 3, 2021 (pending urgent Build Pro work from new PM Billy Colonna )
Resources