Mobile App Scan to Purchase
PLACE EPIC HERE - Jump to Work
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Overview
Requested by Billy Colonna, Mobile on 4/1/21
Description
We've seen a significant increase in barcode scanner usage and orders in the app. How/why they are customers using it, what works well, and what does not.
What is the problem?
Discovery: how might we improve the experience?
How did you become aware of the problem?
Who is affected (customer, associate)?
Customer
What is the value to the business and/or customers?
OKR
Improve the barcode scanner experienceย
Increaseย avg.ย monthly barcode scanner users from 250/mo.ย to 500/mo.ย
Increase avg.ย monthly barcode scanner revenue fromย $671k/mo.ย toย $1.5MM/mo.mo.
Ideal outcome
Known constraints
Limited bandwidth for UXR team.
People
UX
Laurie Allen
James Corcoran
Aimeelyn Dineros
Dan Flynn
Product Team
Billy Colonna
Tara Gabb
Matt Hawley
Allison Shandy
Stakeholders
Malcom McCutcheon
Farid Mokraoui
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Work
Client Brief | Billy has a list of scan to purchase customers we can interview. Important: How much do we know about the from analytics, such as company name, location, role in company, size of company, frequency of app use? Note: in December 2020 we released MyList Barcode Generator - did this serve to increase scanner usage? |
Research | Consider a Plan A/Plan B approach: A) Start with interview to get more at goals and motivations. B ) Call them from Teams. Record the call. Then, if they want to share a problem, ask to screen share. Upload the recording to UserZoomGo for analysis and clip sharing. C ) if too busy, prepare to catch them on the phone for a short-form interview, because this customer segment is typically hard to schedule for a 30 minute screen-sharing session. Most important questions:
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Discovery |
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Analysis | ย |
Stakeholder Decision | ย |
Design | ย |
Conceptualize | ย |
Testing | ย |
Production | ย |
Evaluation | ย |
Research Timeline
Resources
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