Personas

 

 

Overview

Initiated by Matt and Bianca in November 2018

Description

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas facilisis orci ut luctus blandit. Vestibulum in urna a odio ornare rhoncus. Nam vestibulum odio eget ante luctus, ac pulvinar orci accumsan. Cras pretium placerat augue, ut lacinia turpis sollicitudin vitae. Sed ac pulvinar tellus. Pellentesque in pharetra quam. Phasellus eget lectus scelerisque, dignissim elit eget, laoreet dolor.

People

UX

  • Matt Evert, UX Lead, Research & Design

  • James Corcoran, Researcher

  • Drew Palko, Designer

Project Team

  • Bianca Chesimard, Former Product Lead

  • Bert Willard, Surveying & Analytics

Stakeholders

  • Laurie Allen

  • Farid Mokraoui

  • Malcom McCutcheon

 

 

Work

Early Project Documents

https://docs.google.com/document/d/12CSEfaYCZJ36lkryEi9xZIKQd8Nppqz97nwzDdlnGec/edit

https://docs.google.com/document/d/1V5l6gO1uOWSvq2jnYp52DZFiGXuj44bQqa1V215UY4o/edit#heading=h.dc2ukuxk45ay

https://docs.google.com/document/d/1tfPPOGNzrylpkID8f7Io2fAIX9GGMrq02021RQMmMgU/edit

Survey Results

Survey Analytics Results - https://www.surveyanalytics.com/t/PpjsZOdkR

Survey Results in Airtable - https://airtable.com/tblsn4pZ52zI5fQ4L/viwAqia8YexeKnDwq

Medallia Survey Data - https://ferguson.medallia.com/sso/ferguson/dashboard.do?v=bpjQX_qlMcfe_kDaGHh0imqtqMRYPpnce&alreftoken=805aab62b498fe83f447904b9b10f907

Product Customer Interviews - https://mydigitalspace.sharepoint.com/sites/fei.digitalproductteam/Shared%20Documents/Forms/AllItems.aspx?originalPath=aHR0cHM6Ly9teWRpZ2l0YWxzcGFjZS5zaGFyZXBvaW50LmNvbS86Zjovcy9mZWkuZGlnaXRhbHByb2R1Y3R0ZWFtL0Vza3dGRFQzU3ROQWxpSDNGbW5zcVJRQmRJN2NoZjAwUkd0WnVxZ3VyX2NIZ2c%5FcnRpbWU9YzhRNW42TVQyRWc&viewid=f501e9aa%2Dd731%2D4f21%2Db035%2D9bad9e00de0f&id=%2Fsites%2Ffei%2Edigitalproductteam%2FShared%20Documents%2FGeneral%2FCustomer%20Visits%20and%20Interviews%2FCustomer%20Visit%20Library

Analysis

 

Layout and Information Architecture

Conceps - https://miro.com/app/board/o9J_kr-iCRw=/

Dedicated Purchaser

Visual Design Prototype - https://www.figma.com/file/GG9H8pvCyYkFD2bqD27mNX/Ferguson.com-Personas?node-id=0%3A1

Published Persona - https://ferg-personas.webflow.io/personas/dedicated-purchaser

 

 

Notes from Persona review UX Team -

  • Tooltips for data points

  • Password protected

    • No need now. If someone wanted to share it they’d find a way

  • Dan: Download action for published version

  • Laurie: What devices is he on all-day long vs. what devices he uses for FDC

  • Matt: Give James and Matt editing access to the CMS

  • Farid: Changelog

  • Dan: What does the larger Persona site look like? How are the personas linked/connected?

  •  

 

 

Notes from Persona review w/ Malcom - June 26, 2020

  • James: Let Malcom know if he wants to have the additional data added to Power BI

  • Mobile usage not accurate - need better data representative of this audience

  • Next group of personas: small trade pro (skew heavily mobile?)

  • Malcom recommends we start with what we know about a customer’s pain points. Gather and document the pain points we know about now, find a way to validate them

  • Send emails when there is a significant change/version to the persona

  • Malcom wants to know about more than just technology issues (pain points)

  • James: created shared doc for collaboration so others can contribute information