B2C Checkout - Prototype Testing
- Laurie Allen
PLACE EPIC HERE - Jump to Work
Overview
Requested by Joe Murphy, Product on 082520
Description
RUT for single Figma prototype focused on Checkout flow. Data will be pre-filled. Goal is to see if the guest customer can edit information in one of the closed sections and still move ahead without any blocks.
What is the problem?
Current site is perceived to have many required fields which may be causing a low conversion rate.
How did you become aware of the problem?
Watching Decibel Insights
Analytics reveals a lower conversion rate for B2C using this flow: 25-35% now, hope to increase to 40-45% conversion
Who is affected (customer, associate)?
B2C guest checkout
What is the value to the business and/or customers?
Better usability for customer; more conversions and higher revenue for business.
Ideal outcome
Increased conversion rate
Known constraints
Time, Low fidelity prototype
People
UX
Laurie Allen
James Corcoran
Drew Palko
Product Team
Kelly Ohara
Stakeholders
Joe Murphy
Work
Client Brief |
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Research |
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Discovery | Week of 9/7/20: conduct RUT using Validately’s panel of users to test prototype for single-page checkout flow with closed accordion sections.
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Analysis | Week of 9/7/20 analyze videos as they come in and begin compiling results Week of 9/14/20 (at the latest) share results with stakeholders |
Stakeholder Decision |
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Design |
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Conceptualize |
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Testing |
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Production |
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Evaluation |
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Research Timeline
Resources