Personas
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Overview
Initiated by Matt and Bianca in November 2018
Description
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People
UX
Matt Evert, UX Lead, Research & Design
James Corcoran, Researcher
Drew Palko, Designer
Project Team
Bianca Chesimard, Former Product Lead
Bert Willard, Surveying & Analytics
Stakeholders
Laurie Allen
Farid Mokraoui
Malcom McCutcheon
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Work
Early Project Documents
https://docs.google.com/document/d/12CSEfaYCZJ36lkryEi9xZIKQd8Nppqz97nwzDdlnGec/edit
https://docs.google.com/document/d/1tfPPOGNzrylpkID8f7Io2fAIX9GGMrq02021RQMmMgU/edit
Survey Results
Survey Analytics Results - https://www.surveyanalytics.com/t/PpjsZOdkR
Survey Results in Airtable - https://airtable.com/tblsn4pZ52zI5fQ4L/viwAqia8YexeKnDwq
Medallia Survey Data - https://ferguson.medallia.com/sso/ferguson/dashboard.do?v=bpjQX_qlMcfe_kDaGHh0imqtqMRYPpnce&alreftoken=805aab62b498fe83f447904b9b10f907
Analysis
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Layout and Information Architecture
Conceps - https://miro.com/app/board/o9J_kr-iCRw=/
Dedicated Purchaser
Visual Design Prototype - https://www.figma.com/file/GG9H8pvCyYkFD2bqD27mNX/Ferguson.com-Personas?node-id=0%3A1
Published Persona - https://ferg-personas.webflow.io/personas/dedicated-purchaser
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Notes from Persona review UX Team -
Tooltips for data points
Password protected
No need now. If someone wanted to share it theyโd find a way
Dan: Download action for published version
Laurie: What devices is he on all-day long vs. what devices he uses for FDC
Matt: Give James and Matt editing access to the CMS
Farid: Changelog
Dan: What does the larger Persona site look like? How are the personas linked/connected?
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Notes from Persona review w/ Malcom - June 26, 2020
James: Let Malcom know if he wants to have the additional data added to Power BI
Mobile usage not accurate - need better data representative of this audience
Next group of personas: small trade pro (skew heavily mobile?)
Malcom recommends we start with what we know about a customerโs pain points. Gather and document the pain points we know about now, find a way to validate them
Send emails when there is a significant change/version to the persona
Malcom wants to know about more than just technology issues (pain points)
James: created shared doc for collaboration so others can contribute information
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