Personas

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Overview

Initiated by Matt and Bianca in November 2018

Description

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People

UX

  • Matt Evert, UX Lead, Research & Design

  • James Corcoran, Researcher

  • Drew Palko, Designer

Project Team

  • Bianca Chesimard, Former Product Lead

  • Bert Willard, Surveying & Analytics

Stakeholders

  • Laurie Allen

  • Farid Mokraoui

  • Malcom McCutcheon

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Work

Early Project Documents

https://docs.google.com/document/d/12CSEfaYCZJ36lkryEi9xZIKQd8Nppqz97nwzDdlnGec/edit

https://docs.google.com/document/d/1V5l6gO1uOWSvq2jnYp52DZFiGXuj44bQqa1V215UY4o/edit#heading=h.dc2ukuxk45ay

https://docs.google.com/document/d/1tfPPOGNzrylpkID8f7Io2fAIX9GGMrq02021RQMmMgU/edit

Survey Results

Survey Analytics Results - https://www.surveyanalytics.com/t/PpjsZOdkR

https://docs.google.com/spreadsheets/d/1vkheQLzAq3A66OHZYQrAOYhQgqEk4gWfpHtsM9-DjPs/edit#gid=480237941

Survey Results in Airtable - https://airtable.com/tblsn4pZ52zI5fQ4L/viwAqia8YexeKnDwq

Medallia Survey Data - https://ferguson.medallia.com/sso/ferguson/dashboard.do?v=bpjQX_qlMcfe_kDaGHh0imqtqMRYPpnce&alreftoken=805aab62b498fe83f447904b9b10f907

Product Customer Interviews - https://mydigitalspace.sharepoint.com/sites/fei.digitalproductteam/Shared%20Documents/Forms/AllItems.aspx?originalPath=aHR0cHM6Ly9teWRpZ2l0YWxzcGFjZS5zaGFyZXBvaW50LmNvbS86Zjovcy9mZWkuZGlnaXRhbHByb2R1Y3R0ZWFtL0Vza3dGRFQzU3ROQWxpSDNGbW5zcVJRQmRJN2NoZjAwUkd0WnVxZ3VyX2NIZ2c%5FcnRpbWU9YzhRNW42TVQyRWc&viewid=f501e9aa%2Dd731%2D4f21%2Db035%2D9bad9e00de0f&id=%2Fsites%2Ffei%2Edigitalproductteam%2FShared%20Documents%2FGeneral%2FCustomer%20Visits%20and%20Interviews%2FCustomer%20Visit%20Library

Analysis

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Layout and Information Architecture

Conceps - https://miro.com/app/board/o9J_kr-iCRw=/

Dedicated Purchaser

Visual Design Prototype - https://www.figma.com/file/GG9H8pvCyYkFD2bqD27mNX/Ferguson.com-Personas?node-id=0%3A1

Published Persona - https://ferg-personas.webflow.io/personas/dedicated-purchaser

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Notes from Persona review UX Team -

  • Tooltips for data points

  • Password protected

    • No need now. If someone wanted to share it theyโ€™d find a way

  • Dan: Download action for published version

  • Laurie: What devices is he on all-day long vs. what devices he uses for FDC

  • Matt: Give James and Matt editing access to the CMS

  • Farid: Changelog

  • Dan: What does the larger Persona site look like? How are the personas linked/connected?

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Notes from Persona review w/ Malcom - June 26, 2020

  • James: Let Malcom know if he wants to have the additional data added to Power BI

  • Mobile usage not accurate - need better data representative of this audience

  • Next group of personas: small trade pro (skew heavily mobile?)

  • Malcom recommends we start with what we know about a customerโ€™s pain points. Gather and document the pain points we know about now, find a way to validate them

  • Send emails when there is a significant change/version to the persona

  • Malcom wants to know about more than just technology issues (pain points)

  • James: created shared doc for collaboration so others can contribute information

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