SOP - DXT Test & Target Collaborative Project (Merch, Analytics)
STANDARD OPERATING PROCEDURE | |
---|---|
Title DXT Test & Target Projects | Effective Date October 2019 |
Department eBusiness | Business Owner Farid Mokraoui |
Purpose
This document outlines the key processes and policies for DXT projects utilizing Adobe Test & Target.
Important Notes –
- Pursuing Test & Target projects requires sign-off from Target governance group (Farid, Sam, and Jess)
- Test & Target implementation will not begin until design has been fully signed off and approved.
- Additional time may be required to:
- build out experience if multiple instances are needed
- work within Adobe Target constraints
- publish any HTML images used in a test. These will need to be published to production via WCS prior to tests being built in Target
- Launching timeline of testing experiences will depend on Analytics availability/calendar. Score/prioritization will be more strongly enforced.
Policies and Procedures
Target Process Flow
- Requesting to utilize Adobe Test & Target must be discussed and agreed upon before the project begins. This is to ensure all instances to be designed are captured.
- Normal project flow for design, proofing, develop, and testing.
- Publish any images needed for Test & Target to production via WCS.
- Build experience(s) in Test & Target with the approved designs and code.
- Test & verify experiences via QA links.
- Stakeholder review and sign-off
- Test scheduled and launched
- Results
DXT Target Process WF Tasks
These are in addition to the normal project workflow tasks of design, proof, develop, and testing
WF Task | Turnaround Time | WF Concurrent Task | Turnaround Time |
---|---|---|---|
DXT Build experience(s) with the approved designs and code | Banners: 3-5 days Landing pages: 5-10 days | DXT Test experience(s) | 3-5 days |
DXT, Stakeholder, Analytics | 1 day | ||
Analytics Build segmentation | 1 day | ||
Analytics QA - communicate final test link | 1 day | Analytics Write Launch Email | 3 days |
Analytics Launch | 1 day |
Analytics WF Tasks
To begin after DXT tasks are complete