Design and Research Methods

Discovery stage

• Field studies, user interviews, Qual

  • User, customer interviews

  • Business, stakeholder interviews

  • Sales & support interviews

• Diary studies

• Requirements & constraints

• Support call monitoring

• Competitive testing

Explore

• Competitive Analysis

• Design review

• Persona building

• Task analysis

• Journey mapping

• Human-centered design

• Design diversity exploration

• Pluralistic walkthrough

• Prototype feedback & testing

• Writing user stories

• Card sorting, Quant/Qual

• Tree testing, Qual

• Eyetracking, Qual/Quant

Testing

• Qualitative usability testing

• A/B, or multivariate testing, Quant

• Training research

• User group outreach

• Social media monitoring

• Forum post analysis

• Benchmark testing

• Accessibility evaluation

• Test instructions & help

Listen

• Surveys

  • Large-sample surveys, Quant

  • Small-sample surveys, Qual

• Analytics review, Quant

• Search-log analysis

• Usability bug review

• FAQ review

• Conference outreach

• Q&A at talks and demos