Web - Design Research

https://www.notion.so/drewpalko/Research-Organize-areas-of-leadership-for-Ferguson-web-B2B-b850c9e552604893a9539344e3610ac6

Question 1: What can we learn about how to create the best experience(s) on web?
Question 2: What can we learn about our business and users to create the best Ferguson experience(s) on web?

Step 1: Cast wide net on available resources (articles, books, papers, talks). Save links.
Step 2: Delve into each link resource to find pertinent information. Save pertinent information and cite references.