Purpose

This document outlines the key processes and turnaround times for a typical Digital Experience Team project.  This cannot be applied on projects that include JSON or AB Tests with Analytics. 

Example Project: https://ferguson.my.workfront.com/project/view?ID=5c389e0001e1ee9dde8fcb5aa663ae6b  

Policies and Procedures

DXT Project Phases 

The Digital Experience Team separates out their projects in 6 main phases:

1. Define
2. Design
3. Design Review
4. Develop
5. Testing
6. Deliver

Define

Includes kickoff meeting, research, and any tasks that need to be completed before Design can begin.   

• Discovery - The Designer uses the “Discovery” time to make sure they have what they need to get started.  They can also use this time to complete any research that is needed for the project. 
• Copy & SEO – Tasks to be completed by a Copywriter and an SEO Strategist. 

Design

Includes initial wireframes, design time, design reviews, as well as time for final edits before moving on to Development. 

Design Review

Develop

Includes all development work needed to get the designs coded, into WCS, testing on Staging and corrected before Go Live. 

Testing

Deliver

Includes publishing to production and any additional tasks required post Go Live. 

Project Requirements 

The DXT team needs several pieces of information before they can begin their work. 

• Kickoff meeting 
• Goal of the banners and/or landing page(s) 
• Imagery 
• URLs with tracking codes 
• Copy or outline of copy needed 
• Approved creative from Marketing (if applicable) 
• Workfront request 
• Workfront project 
• Commitment from other teams involved in the project

Kickoff Meeting 

The goal of the project kickoff meeting is to discuss the project details with all parties involved, establish tasks needed and a timeline, and get commitment from everyone. 

Brief Outline of a Typical Merch/DXT Project from Start to Finish

1. Merchandise has an idea for a promotion and gathers information needed so it can be submitted.
2. Merchandise fills out the project details on the Marketing Request form and submits the request in Workfront.
3. Traffic Coordinator receives request and forwards the details to stakeholders and PMs for their review.
4. Traffic Coordinator converts the request into a project and assigns it to the Project Manager.
5. After review, and if there is enough time, the Project Manager estimates the work before the kickoff/DPR.
6. Traffic Coordinator schedules a kickoff meeting (often a Daily Project Review, also known as a DPR).
7. All parties involved attend the kickoff/DPR and the project is reviewed.
8. All parties involved commit to their tasks and dates and the project status is set to Current, no longer in Planning.
9. All work is completed and the deliverables are published to Production.
10. Once all tasks are marked complete, the project's status automatically changes to Complete.