Happiness

• Goal: For Ferguson app users to prefer the new native checkout experience over the current mobile web experience

• Signal: Feedback from user testing and follow up survey

• Metric: Increase in satisfaction scores when comparing the two experiences

Engagement

• Goal: For Ferguson app users to want to check out using the app more frequently

• Signal: The number of times Ferguson app users convert in checkout

• Metric: Increase in weekly checkout conversions per user

Adoption

• Goal: For Ferguson app users who never used the app to complete transactions to start using it

• Signal: The number of new Ferguson app users who convert in checkout

• Metric: Increase in new ordering users

Retention

• Goal: To keep Ferguson app users continuing to use the app to complete transactions

• Signal: The number of Ferguson app users ordering on the app

• Metric: Number of ordering users on the app

Task Success

• Goal: For the Ferguson app user to complete their order in an as short amount of time as possible with no errors

• Signal: How long a user is in the checkout funnel and the number of calls to the branch to fix orders

• Metric: Time at checkout

Which design pattern is most effective for mobile users: single-page or multi-step checkout?

1. Current App Checkout (m.ferguson.com wrapped inside native app)

   1. https://www.figma.com/file/R9dNWqQ7gq7uxSqrjg5Occ/App-Checkout?node-id=1576%3A4

2. Prototype 1 - Native App Checkout | Single Page

   1. most similar to desktop single page checkout

   2. https://www.figma.com/file/R9dNWqQ7gq7uxSqrjg5Occ/App-Checkout?node-id=1590%3A0

   3. Q: Is Desktop Single-Page Checkout live to 100% yet?

3. Prototype 2 - Native App Checkout | Stepped

   1. most similar to current m.ferguson.com checkout (no.1)

   2. https://www.figma.com/file/R9dNWqQ7gq7uxSqrjg5Occ/App-Checkout?node-id=1640%3A44274