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Requestor

https://fergusonprod.atlassian.net/browse/EDEX-801 - Jump to Work

Overview

Requested by Billy Colonna, Product Team

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Start date

Description

on April 21, 2020

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Due Date

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TBD

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Status

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Status
colourBlue
titleIN PROGRESS

Description

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas facilisis orci ut luctus blandit. Vestibulum in urna a odio ornare rhoncus. Nam vestibulum odio eget ante luctus, ac pulvinar orci accumsan. Cras pretium placerat augue, ut lacinia turpis sollicitudin vitae. Sed ac pulvinar tellus. Pellentesque in pharetra quam. Phasellus eget lectus scelerisque, dignissim elit eget, laoreet dolor. Vivamus augue tellus, tempus dapibus lobortis non, aliquet nec enim. Duis dignissim urna sed ante tempor tempus. Donec laoreet velit non elit condimentum convallis. Mauris eget lacus nec erat dignissim ultrices. Donec fringilla sagittis metus nec commodo. Donec vel sollicitudin turpis. Suspendisse tempor purus et velit dictum ullamcorper. Etiam condimentum facilisis interdum. Nulla aliquet auctor felis sit amet ullamcorper.

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What is the problem?

How did you become aware of the problem?

Who is affected (customer, associate)?

What is the value to the business and/or customers?

Ideal outcome

Known constraints

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UX Goals

Product Goals

Happiness

  • Goal: For Ferguson app users to prefer the new native checkout experience over the current mobile web experience

  • Signal: Feedback from user testing and follow up survey

  • Metric: Increase in satisfaction scores when comparing the two experiences

Engagement

  • Goal: For Ferguson app users to want to check out using the app more frequently

  • Signal: The number of times Ferguson app users convert in checkout

  • Metric: Increase in weekly checkout conversions per user

Adoption

  • Goal: For Ferguson app users who never used the app to complete transactions to start using it

  • Signal: The number of new Ferguson app users who convert in checkout

  • Metric: Increase in new ordering users

Retention

  • Goal: To keep Ferguson app users continuing to use the app to complete transactions

  • Signal: The number of Ferguson app users ordering on the app

  • Metric: Number of ordering users on the app

Task Success

  • Goal: For the Ferguson app user to complete their order in an as short amount of time as possible with no errors

  • Signal: How long a user is in the checkout funnel and the number of calls to the branch to fix orders

  • Metric: Time at checkout

Which design pattern is most effective for mobile users: single-page or multi-step checkout?

  1. Current App Checkout (m.ferguson.com wrapped inside native app)

    1. https://www.figma.com/file/R9dNWqQ7gq7uxSqrjg5Occ/App-Checkout?node-id=1576%3A4

  2. Prototype 1 - Native App Checkout | Single Page

    1. most similar to desktop single page checkout

    2. https://www.figma.com/file/R9dNWqQ7gq7uxSqrjg5Occ/App-Checkout?node-id=1590%3A0

    3. Q: Is Desktop Single-Page Checkout live to 100% yet?

  3. Prototype 2 - Native App Checkout | Stepped

    1. most similar to current m.ferguson.com checkout (no.1)

    2. https://www.figma.com/file/R9dNWqQ7gq7uxSqrjg5Occ/App-Checkout?node-id=1640%3A44274

People

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UX Research Team

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UX Design Team

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Product Team

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Stakeholders

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Laurie Allen

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Drew Palko, Design SME

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Billy Colonna, Requestor

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James Corcoran

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Dan Flynn, Design for Checkout

Work

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People

UX

Laurie Allen, Research Lead

James Corcoran, Researcher

Dan Flynn, Designer

Drew Palko, Checkout Design SME

Product Team

Billy Colonna, Product Manager, Requestor

Stakeholders

Work

Research

???

Design

Solutioning

???

Testing

  • Test prototype

    • Create test plan

  • Jira Legacy
    serverSystem JIRA
    columnskey,summary,type,created,updated,due,assignee,reporter,priority,status,resolution
    serverId6f628555-4e88-3de1-a113-9682348a2f13
    keyEDEX-805

  • Jira Legacy
    serverSystem JIRA
    columnskey,summary,type,created,updated,due,assignee,reporter,priority,status,resolution
    serverId6f628555-4e88-3de1-a113-9682348a2f13
    keyEDEX-818

  • Jira Legacy
    serverSystem JIRA
    columnskey,summary,type,created,updated,due,assignee,reporter,priority,status,resolution
    serverId6f628555-4e88-3de1-a113-9682348a2f13
    keyEDEX-815

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    columnskey,summary,type,created,updated,due,assignee,reporter,priority,status,resolution
    serverId6f628555-4e88-3de1-a113-9682348a2f13
    keyEDEX-804

  • Jira Legacy
    serverSystem JIRA
    columnskey,summary,type,created,updated,due,assignee,reporter,priority,status,resolution
    serverId6f628555-4e88-3de1-a113-9682348a2f13
    keyEDEX-803

  • Jira Legacy
    serverSystem JIRA
    columnskey,summary,type,created,updated,due,assignee,reporter,priority,status,resolution
    serverId6f628555-4e88-3de1-a113-9682348a2f13
    keyEDEX-817

  • Jira Legacy
    serverSystem JIRA
    columnskey,summary,type,created,updated,due,assignee,reporter,priority,status,resolution
    serverId6f628555-4e88-3de1-a113-9682348a2f13
    keyEDEX-820

  • Jira Legacy
    serverSystem JIRA
    columnskey,summary,type,created,updated,due,assignee,reporter,priority,status,resolution
    serverId6f628555-4e88-3de1-a113-9682348a2f13
    keyEDEX-821

  • Jira Legacy
    serverSystem JIRA
    columnskey,summary,type,created,updated,due,assignee,reporter,priority,status,resolution
    serverId6f628555-4e88-3de1-a113-9682348a2f13
    keyEDEX-822

Research Timeline

4/23/20 Week 1 - Research analytics 

5/4-8/20 Week 2 - Recruit customers

5/11/20 Week 3 - Review prototype; design usability test

5/18/20 Week 4 - Conduct usability tests

5/25/20 Week 5 - Analyze and report results

Resources

Participant Spreadsheet: https://drive.google.com/drive/folders/1gv93bIDnxJYScMj3CcodwjsNDkVM4E6y

Study Plan: https://docs.google.com/document/d/1LC-BPgeqtKyr8OeLtzG0o0JbaoY3S8HZ0wP1ny4lRS4/edit#