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Objective

Discover ways to effectively get the appropriate customers to fergusonshowrooms.com whether they land on homepage or PDP

Due date
 
Key outcomes
  • Understand more about the "Homeowner" Customer-Type
  • Develop a few iterations of copy
  • Design a fourth option, separate from the business options on the interstitial page
Status

Status
colourBlue
titleIn Progress

Problem Statement

After the implementation of the New Registration, we still have some problems with pathing for New Ferguson Customers (Online Leads)For non-business customers (‘homeowners’)seeking to purchase from Ferguson.com, there is no pathing during the registration process that correctly routes a homeowner to Fergusonshowrooms.com. This leads homeowner registration requests to be erroneously sent to Ferguson Branches, delaying the homeowner in making purchases and adding to Branch Associate workload.

Caveat: The solution must be handled via WCS.

Scope

Must have:

Nice to have:

Not in scope:

Timeline


Milestones and deadlines

MilestoneOwnerDeadlineStatus


Status
colourGrey
titleNOT STARTED









Roadmap Planner
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Milestones and deadlines

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Status
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titleNOT STARTED

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Reference materials