...

This document outlines the key processes and turnaround times for a typical Digital processes a typical Merchandise/Digital Experience Team project.  This cannot be applied on projects that include JSON or AB Tests with Analytics. 

Policies and Procedures

...

In order to get the Merchandisers, Visual Designers, Copywriter and SEO literally on the same page for each project, we have created the DXT Deliverables Sheet. The folder containing these spreadsheets can be found here: https://mydigitalspace.sharepoint.com/:f:/s/fei.eb.designcenter/ElOVjGht_mFCsyHFCW6egMoBhqUsZtOkj4cIEG_NXnCI8Q?e=NoIKok

Submission, Sharing and Editing

The Merchandiser can submit the DXT Deliverables Sheet at the time of the request, at the Kickoff/DPR, or at a later specified date. It must be provided as a link. The document must be editable by “People in MyDigitalSpace with a link.” This allows us to work from one true document at the same time. DXT cannot begin work until this spreadsheet is provided. The copy must be provided or approved by the Copywriter on the spreadsheet.

Description

Each Merchandiser has their own sheet. They are to use a new one each calendar year. The spreadsheets all contain the following:

1. A “Promo” “TEMPLATE TO COPY” tab that can be duplicated for each new promotion. Each promotion should have its own named tab.

   1. WF Project # (you only need to put this number in one cell as it pertains to the entire promo tab)

   2. Deliverable

      • Hero

      • Secondary

      • Skinny

      • Catalog

      • Catalog Skinny

      • Side

      • Landing Page

      • JSON

      • Other

   3. Primary Message

   4. Secondary Message

   5. CTA

   6. Disclaimer (if any)

   7. Imagery Specifics/Details/Etc.

   8. Tracking Code

2. An “Example” tab explaining how to fill it out. It is locked so it cannot be edited.

3. A “Dropdown” A hidden “DROPDOWN” tab which houses the data for the drop downs in column B of the “Promo” “TEMPLATE TO COPY” tab. You can ignore this tab. It is locked so it cannot be edited.

...

Define

Includes kickoff meeting/DPR, research, and any tasks that need to be completed before Design can begin.   

...

Can include the following tasks:

• Initial wireframes

• Design time

• Design reviews

...

• - low fidelity designs

• Design - time allowed to create designs for deliverables

Design Review

Can include the following tasks:

...

• Development - work needed to get the designs coded and into WCS

• XM Setup - work Merchandise has to do in order to get the assets to show up on production

Testing

Can include the following tasks:

...

Can include the following tasks:

• Publish - this task has Includes publishing to production and any additional tasks required post Go Live. 

Project Requirements 

The DXT team needs several pieces of information before they can begin their work. 

• Kickoff meeting 

• Goal of the banners and/or landing page(s) 

• Imagery 

• URLs with tracking codes 

• Copy or outline of copy needed 

• Approved creative from Marketing (if applicable) 

• Workfront request 

• Workfront project 

• Commitment from other teams involved in the projecttask which contains information for publishing to production (WF number, Go Live date)

• Search Engine Submission - work needed for submitting a new page to search engines