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These banners live in the left nav of the website and are vertical in design.

Dimensions: 460 x 660

3 across

This is a specialty banner for the homepage to promote 3 campaigns in a minified space. The three promotions are displayed horizontally in a card format, with the image on the left and the primary message and CTA on the right. The character limit for the primary message is 50 characters to accommodate the minified space. 

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This isn't really classified as a banner. This is a small informational block of content, not enough content to be its own landing page, too much content for a banner. These may be either static or include a Call to Action.

MI - Major Incident

Also, not technically a "banner" but we are responsible for developing and maintaining these on the site. These display within the site header at the very top and are for notifying customers of technical issues on the site or promoting important information (i.e. COVID-19 related information). MI banners are minified messages no longer than the length of a tweet (140 characters) on a colored background depending on the urgency or issue.

Banner Elements

The below are items that can comprise a promotional banner:. Character limits are the max allowed. Discretion should be used for proper placement and campaign specifications.

• Image(s)
  • Product image and/or brand logo
• Primary message
  • Character limit 120
• Secondary message (optional)
  • Character limit 80
• Disclaimer (optional)
  • Character limit 40
• CTA
  • Should be short, succinct, and clear
  • Ex: Shop Now, Shop Pipe Fittings

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