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These banners live in the left nav of the website and are vertical in design.

Dimensions: 460 x 660

3 across

This is a specialty banner for the homepage to promote 3 campaigns in a minified space. The three promotions are displayed horizontally in a card format, with the image on the left and the primary message and CTA on the right. The character limit for the primary message is 50 characters to accommodate the minified space. 

Dimensions: 980 x variable height

Banner Types

Actionable

This banner type has a Call to Action (CTA) that takes the user to another location.

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This isn't really classified as a banner. This is a small informational block of content, not enough content to be its own landing page, too much content for a banner. These may be either static or include a Call to Action.

Banner Elements

The below are items that comprise a promotional banner:

• Image(s)
  • Product image and/or brand logo
• Primary message
  • Character limit 120
• Secondary message (optional)
  • Character limit 80
• Disclaimer (optional)
  • Character limit 40
• CTA
  • Should be short, succinct, and clear
  • Ex: Shop Now, Shop Pipe Fittings

Questions?

Please reach out to Hope Skinner for questions about banner types or if you have a need that doesn't fit into the above specifications.

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